Case Study: MyCatholicVoice NCYC Promo

Posted by Pat Padley on Sep 12th, 2009 | no comments

A low budget did not intimidate Patrick Padley from taking on the challenges involved with this project. From the moment of inception, Patrick collaborated with graphic designer Brandon Cummins to create a detailed script from which to work.

“I knew we had a short time line and I wasn’t going to let a small budget hinder our creativity. From concept development to the final cut, this promo went live on the NCYC site in two weeks,” Padley said. “Our solution was focusing on who the audience was and getting to the root of the message.”

Padley Productions created an economical, but creative way to inform teens about the National Catholic Youth Conference (NCYC) video contest with great production value.

“The folks at MyCatholicVoice were a pleasure to work with. We created a great promo and I look forward to the next one,” Padley said in conclusion.

Credits:
Fred Fosnacht – Executive Producer
Reid Hjelmaas – Executive Producer
Brandon Cummins – Producer, Music, Voice Over, Designer, Writer, and Editor
Patrick Padley – Director, Producer, Writer, Camera (Padley Productions)

How Not to Wreck Your Reputation

Posted by Pat Padley on Jul 20th, 2009 | no comments

The perfect way to shatter a first impression is having a potential employer come across photos from your frat days or pictures of you in your skivvies. “[This month] the wife of Sir John Sawers, the new head of British spy agency MI6, caused a stir when she posted personal family information to Facebook, including an unflattering photo of the middle-aged bureaucrat wearing nothing but Speedo swim trunks while on vacation at the beach. It’s a silly, tabloid story—but it also teaches a serious lesson about social media security.”(Informationweek.com) |  Link to BBC story

To make sure that you don’t make the same mistake, I thought I’d share a few quick tips about managing your reputation online.

1.) Google yourself:

I guarantee potential employers will. Usually this is the first thing I do when I come home from meeting someone new. Learn how Google associates your name. If you find that your name or business is hard to search for, hire someone to help with SEO (Search Engine Optimization). This will help users find relevant information about you.

2.) Explore your privacy settings:
Use the built-in privacy settings in Facebook. Check out this article on 10 Privacy Settings Every Facebook User Should Know. If there are any photos you would not want a CEO or your mother to see, un-tag yourself from the photo, or contact the person who posted it and ask them to take it down.

3.) Monitor your reputation:
Not everyone has time to continually monitor when their name or company is mentioned on the Internet. Use a free service like Google alerts to track Web results, news and blogs. Set up keywords and Google will e-mail you when your name or keywords are mentioned online. For more real time tracking use a free resource like Monitter to see if your keywords are in today’s conversations on Twitter.

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The Padley Productions Blog

Posted by Pat Padley on Feb 16th, 2009 | one comment

Kansas City Skyline

We’ll use this blog to highlight industry trends, show off our recent work and communicate interesting tidbits about new media and video production.

Thanks for check this out. Below is a little about us.

About:

We’re a small, but vibrant video production and internet company based in the Kansas City area. We specialize in creating marketing strategies and creative content for religious, corporate and non-profit organizations. We work from creation of script to finished product.

Our services include content development, social media consulting, production of commercial film making, documentaries, web videos, video/audio podcasts and other new media. Shooting for live events, clients include ESPN, Fox Sports, Metro Sports and Kansas City Royals.

Padley Productions is Patrick Padley’s freelance video production and internet marketing company.